Before now, Apple has focused primarily on the consumer market. However this never stopped enterprise and business customers from using their products. Now for the first time, Apple is releasing Apple iOS 7 with its new software features designed for business users.
Functionality is extremely important for business users today, and Apple has addressed this need with iOS7. Apple recognizes the bring-your-own-device (BYOD) trend, and has tailored their products towards current business needs.